Forgotten Chemistry

Forgotten Chemistry

Here’s a self-teaching review book for students who are preparing to take standardized tests, and for adults who need to brush up on principles of inorganic and organic chemistry for personal or job-related needs. Forgotten Chemistry is set up as a workbook with 15 study units. Topics covered include chemical equations, the periodic table, organic chemistry, acid–base theory, chemical calculations, and much more. Hundreds of practice and review questions are presented with answers and explanations. Includes charts and diagrams

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Chemical Composition of Everyday Products

Chemical Composition of Everyday Products

Chemicals, both helpful and harmful, affect our everyday lives. From cosmetics to medications to cleansers to lighting, automotive, and office products, each is composed of a complex blending of elements to perform a specific task. This book analyzes over 100 groups of products, identifying the specific chemical composition of a product, its historical use, how it functions, and any associated environmental and/or human health issues. Ten laboratory exercises provide students with the opportunity to observe these chemicals in action. Readers will learn which chemical elements are in everyday products and how they may affect health and environment, assisting them in making educated choices as consumers.
Chemicals, both helpful and harmful, affect our everyday lives. From cosmetics to medications to cleansers to lighting, automotive, and office products, each is composed of a complex blending of elements to perform a specific task. This book analyzes over 100 groups of products, identifying the specific chemical composition of a product, the historical use of the product, how it functions, and any associated environmental and/or human health issues. Ten laboratory exercises provide students with the opportunity to observe these chemicals in action. Readers will learn which chemical elements are in everyday products and how they may affect health and environment, assisting them in making educated choices as consumers.
Products analyzed include: Soaps and laundry products; cosmetics and bathroom products; health and medical products; baby products; cleaning products; lighting; common household and lawn products; automotive and general repair products; common materials [paper, plastic cement, spray paint] and office supply products.

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Marketing Management Philip Kotler

Marketing Management

Author: Philip Kotler, Kevin Lane Keller
Date: January 1, 2006
ISBN: 0131457578 / 978-01314575
Pages: 816
Language: English
Publisher: Prentice Hall; 12 edition
Category: Business

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Marketing Management